The Carolina Agency

Creative Department

During my time at USC, I spent a semester working with The Carolina Agency, a student-led agency that partners with real clients on strategic communication projects. As a member of the creative department and the PR liaison, I developed deliverables that promoted TCA and supported our client campaigns. This hands-on experience gave me a deeper understanding of agency workflows, collaboration, and creative problem-solving, and it confirmed my passion for working in a fast-paced agency environment in the future.